Musk used first principles thinking to break the situation down to the fundamentals, bypass the high prices of the aerospace industry, and create a more effective solution. First principles thinking is the act of boiling a process down to the fundamental parts that you know are true and building up from there
Pursuing ambitious goals: Musk has a reputation for setting audacious goals and working tirelessly to achieve them. For example, he founded SpaceX with the goal of reducing space transportation costs and enabling the colonization of Mars.
Innovating through trial and error: Musk has demonstrated a willingness to take risks and learn from failure. He has said that he views failure as an opportunity to improve and iterate, and that this approach has been key to his success.
Fostering a culture of hard work and teamwork: Musk is known for demanding a lot from his employees and expecting them to work long hours. He also places a strong emphasis on teamwork and collaboration.
Being customer-focused: Musk has said that he prioritizes the needs of his customers above all else and that this focus has been crucial to the success of his businesses.
Thinking long-term: Musk has a vision for the future and focuses on building businesses that he believes will be relevant and successful in the long run.